Electronic Books and ePublishing: A Practical Guide for Authors

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The advice given is bang up to date and right on the nose - all the latest systems and interfaces are described faithfully and accurately so it was easy for me to sign up for a brand new Kindle Direct Publishing account, a spanking new Wordpress website and blog and it subsequently taught me how to manipulate all my future minions into buying my wonderful as yet unwritten e-book - mwahahaha can you believe there is an official spelling for an evil laugh?

I know - I looked it up! Of course all this bang-up-to-dateness means that it's going to be out of date in oh so short a time - but of course, then there are always new editions to write ain't it great when you see a plan coming together? I love Ali's geek girl style and disingenuosnessness; it's all very endearing. It also adds to the authenticity when she demonstrates, through screen shots, that she's been through this mill herself. I love the advert she snuck into one of the last chapters for I think it was Play.

If they didn't, they should have! This is a really, really really good book, that I read a little too early really; although I'm glad I did because it sharpens the future a little for me in that it gives me the confidence to see that what I want to do can be done. It just means that I'll have to dip into it again closer to the time - so it's all good. Read it again this year when I'm in the throes of setting up my own publishing company: OJ Publishing.

I never read books twice - but this one is worth it. Jun 17, Jack rated it it was amazing. As a technical writer, I have been busy writing technical stuff, and creating art, that I allowed the e-book scene to partially bi-pass me. Now, I have an historical fiction title in the works The Journal of Rudd - and some shorts on Africa, apartheid and all that - just sitting on my hard-drive.

A whole new vista ha As a technical writer, I have been busy writing technical stuff, and creating art, that I allowed the e-book scene to partially bi-pass me. A whole new vista has opened for me. Let's be clear on one thing. I have never been a fan of for Dummies titles. Then again, neither is Ali. The title is very well written, bit of humour here and there, and lots and lots of stuff I did not know about.

Issues I never suspected I would find, and am delighted the author mentioned was formatting your Word. As I said, this whole thing has nearly passed me by. There are lots of them - that's OK - but they are short and can be read and absorbed in minutes. Now to pay the fine at the library and return the book. Aug 26, Lacey Louwagie rated it really liked it Shelves: self-help , book-challenge , non-fiction , research , writing. How to Publish a Book as a handbook for self-publishing, and it was indispensable as I worked on the release of Rumpled , especially in the technical aspects of preparing a clean and professional file.

Like most "for dummies" or "idiot's guide" books, this one is not necessarily compelling reading if you're going to sit down and read it straight through, but it offers valuable and easy-to-follow instructions for various asp I found this book to be superior to APE: Author, Publisher, Entrepreneur.

Like most "for dummies" or "idiot's guide" books, this one is not necessarily compelling reading if you're going to sit down and read it straight through, but it offers valuable and easy-to-follow instructions for various aspects of publishing e-books, from securing cover art to preparing the file to marketing. It also takes into account that many writers may be on a tight budget and offers lower-cost alternatives while not downplaying the importance of professionalism.

While the encouraging tone is reassuring, one of my main criticisms of the book is that I think it sugar coats the reality of self publishing a little bit, setting high expectations with the rare authors who have made it really "big" going this route. I think it would be easy for inexperienced authors to have an inflated expectation of their success. Still, those who have read this book probably have a slight advantage over those who don't, and I would recommend it without hesitation to anyone planning to publish an ebook.

Read it quick, though, because technology changes fast and I expect it may be out of date before too long. Dec 01, Frank McAdam rated it it was amazing Shelves: general-nonfiction. I had already read Publishing E-Books for Dummies by Ali Luke early last year when first planning to publish a novel online. I was then at work on another piece of fiction with which I have since grown dissatisfied and decided to shelve.

At that time, however, I found Luke's book extremely informative and so decided to reread it in its entirety when recently preparing my novel New York Sonata for placement on Amazon. In spite of its obnoxious title how I loathe paying money to a publisher that r I had already read Publishing E-Books for Dummies by Ali Luke early last year when first planning to publish a novel online. In spite of its obnoxious title how I loathe paying money to a publisher that refers to its customers as "dummies" , Publishing E-Books is actually as comprehensive a guide as one could hope for when initially approaching Amazon and other self-publishing sites.

Luke's style is thoroughly engaging and easy to read as she guides the novice writer in this often confusing task. She offers a number of strategies and tips I probably would never have thought of on my own. The bottom line is that I'd strongly recommend this book to any writer considering self-publishing an ebook for the first time.

It is a great help in understanding what's involved and in simplifying the entire procedure. The chapters regarding Amazon are alone worth the purchase price. Aug 26, Kayla Marie rated it really liked it. This is one of those great books that you don't have to sit down and read from cover to cover, although you can do that also!

The sections are separated in a way that you can skip to the ones that are the most helpful for you and go back to them later when you need them. This book contains a lot of information for people who are publishing their first book as well as seasoned authors who are looking for tips to sell more copies of their self-published books. The information provided can also be This is one of those great books that you don't have to sit down and read from cover to cover, although you can do that also!

The information provided can also be used for print versions of your book as well. This book has extensive information about marketing your book and gaining a fan base, although I think if you were to follow all of its advice, you may not have much time left over for writing, especially if you have another job and other responsibilities. That being said, the information is laid out clearly in a way that is easy to understand and you can pick and choose which marketing tips to try depending on what your own personal definition of success is.

Sep 30, Karl rated it it was amazing. This is a superb book to assist you on you road to putting together, and selling, your Ebook. Having self-published a print book many years ago, I new a little about the process; however, there are a lot of nuances that can trip you up when you try to produce your E-book even if you have a handle on traditional publishing.

As an example, one of the biggest issues arises with formatting during the conversion process from your original document into one of the E-book formats. If you do it incorrec This is a superb book to assist you on you road to putting together, and selling, your Ebook. If you do it incorrectly it will potentially be a a chaotic mess. In addition to the creation of your Ebook, there are valuable sections for selling and marketing your book as well.

Self-Publishing vs Traditional: What's best for your first book?

Overall, this book is a great resource. If possible, and I know that the technology changes quickly, a component on the advantages and disadvantages of the various types of DRM on the market would be beneficial.

Apr 22, Tyshawn Knight rated it it was amazing. This book is excellent and reading it has been a jump start to my writing career. This is the book that explained to me the proper way in which I could use www. Previously I thought of goodreads as a fun site to keep track of my reading and to discover books to read. Now I plan to use goodreads to promote my writing. I am not sure if I will venture into the world of e-books. I am old fashioned and like the feel of pages in my hand.

I may stick to publishing actua This book is excellent and reading it has been a jump start to my writing career. I may stick to publishing actual books instead of electronic media.


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However, more and more people are moving to e-books, therefore I might be a fool if I don't publish my books electronically. Yet, even if I do decide to stick to actual paper and ink, this book has clearly told me how to market my book by, blog, facebook, my personal site, goodreads and email. If you are a writer and need one more idea on how to find another reader, buy this book.

Sep 26, Lance Carney rated it it was amazing. I bought this e-book after looking at the many on publishing e-books and I wasn't disappointed. Even though many areas were new to me, I followed the applicable chapters line by line.

Guide for Authors

I used Paint. Word was used to write my e-book using the formatting tips in the book and then I converted the file for Kindle following the steps outlined. It took a few tries to get it the way I wanted it to look and each time I just went back to the chapte I bought this e-book after looking at the many on publishing e-books and I wasn't disappointed. It took a few tries to get it the way I wanted it to look and each time I just went back to the chapter and followed the steps again.

I highly recommend this book if you are thinking about publishing an e-book! Mar 19, Fey Truet rated it it was amazing. This book has been a tremendous help to me. If you're an unpublished author and want to publish--but don't know whether you should step left or right--then consider letting Ali Luke lead you out of the ignorance of having no direction.

Basically, she's been there and done that, and the one who has had no experience that has experienced is probably the one you should listen to. Luke takes us step-by-step through self-publishing as she knows it. She gives us helpful sites, hints, and must know kno This book has been a tremendous help to me. She gives us helpful sites, hints, and must know knowledge. From where she starts you, you can navigate and make your own way. Thank you Ali Luke. You're an inspiration and big help to us all. Speculation takes over and there is a rush to "get in" as newcomers become involved "cheaply" 2.

When a bubble starts, the sector involved pushes stories into the media, and is suddenly inundated by outsiders; people who normally would not be there. In fact, there is an inverse correlation between the cheapness of digital content and the high cost of ereaders and smart technology. The more 'free' or nearly-free content is available online, the more appealing expensive ereader and epad technologies have become.

Furthermore, "cheaply" here refers to the ease with which someone can now self publish. A decade ago, self publishing could costs thousands of pounds for a mere book print run. Now it is free or almost free. The whole point of self-epublishing is that the market "brings in people who would not normally be there". Like the promise that we can all have an affordable home with a cheap mortgage, we are being told constantly by digital businesses and the media that we can all be writers and even be successful as writers. Even the tabloids are generating hype, telling the masses that they each can make millions through self-epublishing.

The more traffic there is in self-epublishing the more the hype has 'evidence' to support it. According to USA today, "it's a gold rush As the effects of cheap and easy credit dig deeper, the market begins to accelerate. Overtrading lifts up volumes and spot shortages emerge. Prices start to zoom, and easy profits are made. This brings in more outsiders, and prices run out of control.

This is the point that amateurs — the foolish, the greedy, and the desperate — enter the market. Just as a fire is fed by more fuel, a financial bubble needs a mass of people involved in mass behaviour to fuel it. Since epublishing started, the race to undercut competitors has accelerated at unforeseen speed. Blogs now give advice to start-up writers, telling them to give their work away for free to gain audience share and get reviews, and only then attempt to raise their prices.

The zooming prices here refers to the zooming down of prices. For example self-epublishers are now giving books away for free — see the Kindle Top Free books. Furthermore, in this ecstatic push to self-epublish, there are hundreds of thousands of new ebooks for which there are almost no readers at all because they have zero visibility.

Over the last six months there has been a huge growth in the number of people with no former experience who have entered self-epublishing. Taking myself as a representative slice of the public, I can attest, from recent personal experience, to the following: People I know who have been rejected by mainstream publishers have brought out their first ebooks on Kindle; people I didn't even know had novels under their beds have done the same; friends of friends on Facebook have announced that they too have novels and short stories available on Kindle, Nook, Kobo, iPad and Sony Reader.

Locally, I have seen two new digital publishing houses born from nothing and paying no advances, operating on "spec" writing. And all of these people are self-promoting their work on what platforms they have: Twitter, Facebook and their blogs. All of this is evidence of a "desperation to enter the market".

I know this because I also felt the pressure to try it and did: I self re-epublished what was my first book. People who are self-epublishing for the first time are also buying their first iPads and Kindles, so as to better understand the epub technologies and to further promote their ebooks. Warnings sound that the boom will turn to bust; that the models on which success is based are unrealistic and overblown. These arguments are ignored by those who justify the now insane prices with the euphoric claim that the world has fundamentally changed and cannot change back. The fact is that insiders have been pulling the strings all along, capitalising on the hype created by the ill-informed newcomers to the market.

The model of ebook success that's held up for everyone to copy is based on half-truths. Even those who are seen as ebook stars are actually transitional figures straddling the digital self-publishing and the mainstream camps. Take for example digital guru, free culture activist former European director of the Electronic Frontier Foundation and author Cory Doctorow — an SF celebrity and aggressive exponent of self-epublishing who gives his books away for free under a creative commons license with optional payment. It turns out that Doctorow isn't just any old novelist: the subjects he and his characters talk about are file sharing, the digital revolution, digital rights management and the oppressive old gatekeepers of the mainstream.

His kudos comes from the fact that we are in a transitional period in which "free digital culture" is still an issue. Ironically, if and when self-epublishing becomes the norm, his subject matter will no longer seem so radical and no doubt his reader base will diminish. Hocking writes about the supernatural and teenagers, and her success is due in no small part to what the industry calls "piggybacking" on a mainstream success. The models of Doctorow or Hocking are misleading to say the least. For the hundreds of thousands of newcomers to self-epublishing to believe that they can become as successful as these role models is a dangerous delusion, and one capitalised on by companies who have an interest in maximizing internet traffic and selling e-readers and internet advertising.

The crisis that's looming is that while the price of ebooks is pushed to almost zero by the rush of frantic amateur self-publishing activity, the established publishing businesses will be forced into life-saving cost-cutting. Again, this is something from which those who have an interest in maximising internet traffic and selling e-readers and internet advertising will benefit. For a while, all those new Kindle owners will find it liberating to see the prices of all ebooks fall, allowing them to vastly expand their libraries, while at the same time, paradoxically, they will wait anxiously for someone to buy their own literary e-offerings online.

According to Crow , pp. Currently, authors are still dependent on publishers for reusing their own material and for publishing it on the open access models. The authors' recovering of their copyright ownership affects this current relationship of dependence, because instead of assigning total copyright to publishers, authors can assign only specific rights to publishers, using licenses like the Creative Commons.

Comparison of e-book formats

Actually, publishers do not need copyright transfer agreements either to publish or to exploit the article commercially Gaad et al. Therefore, the returning of the copyright ownership to authors' reduces their dependence on publishers freeing them to the dissemination and exploitation of their own research work for educational and commercial purposes. In addition, the OA strategies have enabled researchers and institutions to become disseminators of their own intellectual production and to breach the distribution channel exclusivity owned by publishers.

The dissemination of their own intellectual production can be made in any stage of its development as pre-refereed pre-print and refereed published articles post-print. This has promoted the exchanging of ideas and comments about a work, its informal quality certification, and mainly its wider and free of charge dissemination. These new practices affect the relationship publishers-researchers, since researchers as authors start demanding the possibility to self-archive pre-prints of their work without affecting the possibility having it published further.

Within this scenario, the growing of free online scientific content which is resulted from authors' dissemination can pressure traditional publishers to refocus their offerings and to offer more valued services beyond the single content delivery. Impacts on the publishers-libraries interrelationships. The publisher-library interrelationship has been affected because with the IRs, libraries are becoming actively involved and heavily responsible for the dissemination and archiving of the research outputs of their institution. All these changes have increased librarians' visibility and promoted a more strategic importance for them inside the institution.

With the growth in adoption and use of IRs figura 2 libraries have a leading role in the management of IRs since they are responsible for organising, archiving and disseminating the intellectual creation of the institution. It should be remembered that peer-reviewed archives with an efficient search engine perform the functions of journals Wellcome Trust, , p.

Consequently, the new position of libraries threats publishers, since they can publish their own scientific work and intermediate the work from other universities. Additionally, libraries will have more knowledge in relation to the users than publishers will do, because they will continue to be the main gateway for the whole distributed scientific content access. The publishers-libraries interrelationship has also been affected by users' article-based consumption behaviour.

Waltham , p. This change demands that the negotiation between libraries and publishers be based on articles, rather than on larger packages of information, making libraries budget more flexibly managed. Thus, the publishers-libraries interrelationship should become more flexible and be governed by lower and more manageable costs, because the exchange unit will be based on articles and on the effective combination of articles that can match users' needs and libraries budgets.

The article-based consumption will also demand new services e.

E-publishing development and changes in the scholarly communication system

Impacts on the publishers-users interrelationships. The publisher-user interrelationship has been affected by the increased usage of digital scientific information and user's article-based consumption behaviour. Consequently, users demand convenient access to qualified scientific information and increasingly sophisticated digital services to navigate through and use this information. Moreover, users want "to select and access distilled and well-written arguments" using a common interface without having to access different interfaces from different systems and publishers in order to access content Waltham, , p.

As an answer to these changes, the scholarly publishing has gradually become more services-oriented, supporting expectations of users in finding qualified information, and the required accessibility, searchability and navigability for scientific information. Thus, sophisticated services have been developed to enable searching across databases 4 Houghton et al.

The articles-based consumption of users requires the unbundling of journal components and the rebundling in different, customised and customisable packages. On top of this, there is the low importance that journals brand can have to the new students and researchers generation, which will value articles, their authors and content more than the journal in which they were published.

Houghton , p. Within this context, publishers will have to support the availability of high quality and carefully sorted information Waltham, , p. However, firstly they need to know their customers' better. This will demand to keep closer to libraries and mainly, to make a substantial shift from publishers' product-centred focus to a more customer-centred perspective.

A financial perspective 5 of business models was adopted in this study to outline the major impacts of e-publishing Table 1 and to guide the subsequent analysis of some of these business models. The framework for e-business models which was proposed by Clarke was used to basis the analysis. The changes produced by e-publishing on the business models in the scholarly communication system have been primarily related to the need for adapting to the following : a the increasing online delivery of scientific information, b the emergence of the open access, and c the potential for disaggregating publishing activities.

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All these changes are discussed in the following items. Adapting business models to an increasing digital world. The revenue streams have being changing with the online delivery of scientific information because the selling unit has became articles and the marginal costs of performing this delivery is near zero, demanding a different pricing strategy based on value perceived by users, rather than be based on costs.

Reinforcing the increase of an article-based market, Waltham , p. The analysis developed by the authors suggested that a scholarly publisher "should expand its online products by offering to include unbundled articles in addition to traditional subscriptions". Therefore, the increasing delivery of scientific information on a digital format affects pricing and selling practices, demanding a publishers' review on their strategies and a stronger partnership with libraries in order to make more information-based decisions.

The print journals enabled great deals for publishers, and guaranteed their business revenue for the period of contracts, but now, in an article-based digital economy this guarantee is weakened. Adapting business models to the emergence of open access. E-publishing and OA models have enabled lower costs for disseminating researchers' work, breaching the bargaining power originated from the publishers' exclusivity in this dissemination.

E-publishing and OA models have also challenged publishers' comfortable pricing position, which is only possible in a monopolistic-basis market. The report developed by the Wellcome Trust , p. Within this context, the business models vary according to the OA strategy as shown in the following items. OA journals make peer-reviewed content freely available to all users, using other sources of funding to cover the costs. In their funding model users can download, copy, read, distribute and print research outputs free of charge. Their costs are funded by the following sources of income:.

Services on Demand

This fee covers the peer review, production and the online publishing processes Cox, , p. Current author-pays models have their costs funded only by accepted-articles-authors and they are insufficient to cover publishing costs. Most of the costs are fix Wellcome Trust, , p. The Wellcome Trust report , p. This model has been much discussed because it can promote judgements by means not by merit, favouring those institutions which can afford to pay. Currently, SciELO Network provide access to high qualified scientific publications, from ten certified collections of online journals from eight countries Argentina, Brazil, Chile, Colombia, Cuba, Portugal, Spain and Venezuela , and six other certified collections are under development from Costa Rica, Mexico, Paraguay, Peru and Uruguay.

SciELO enables open access to over titles and more than thousand online full-text articles in the public Health and Social Sciences fields 7. According to Kuramoto , in developing countries such as Brazil, in which the investments to the development of scientific research are limited but its potential is high, the incentive for adopting an open access approach should be a compulsory action by the government. Moreover, the experimentation and adaptations of the traditional business models to deal with the changes led by OA have been the following:.